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^^Well Toshiba-Emi has Utada Hikaru. Ultra Blue might outsell both of Ayu's new albums at this rate.
But I think the main "issue" here is that she has released 2 albums within the same year. Plus, Secret kind of came out of nowhere. First it was a mini-album. Then a full-length album. And the singles released for it weren't all that promising. This was a rather rushed project, so the sales reflect that a little (even though the sales a quite good). I don't think she's declining in popularity. Her Japanese fans just need a bit of a break.
But I have a feeling that if she had released Kiss o' Kill as a single, those sales might've been a tad different. I would've bought the album just for that song alone, it's too awesome ^_^.
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