[yamogi]

Ayu's voice is REALLY fluctuating. Sometimes she can do a good job with a powerful and penetrating voice such like those in A Song for XX(Dome tour), Desrest, 1LOVE...but, in some TV programs( e.g. those of fairyland) her voice turns out to be very bad. Her vocal performances are inconsistent, she can sing songs like 1LOVE perfectly(I'm a fans of her rock), but in kiss o' kill and It was, she sung just like she CAN'T sing at all, that voice is so 'pretended', unskillful and 'fake'.

Actually, I wonder whether ayu is faking a "ayumi-style" voice when singing her own songs. Because if you've seen those lives in ayuready which she was singing others' songs, she sounded absolutely different no matter in terms of 'way of singing' or the voice itself. In those lives, ayu sounded much more professional and skillful than singing HER songs.

Or, maybe, that "ayumi-style" voice is part of her marketing image.