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She wrote it in english so it is intended to foreign fans? Avex announced their global expansion years ago and nothing happened because of pandemic. They aimed to be "bigger than BTS with the names such as Ayumi Hamasaki". Also, Max produced an album for Ayu in USA years ago too. Maybe the announcement will be Ayu's "Exodus" album (Like Utada). I don't see Ayu retiring before 30th anniversary.
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