Quote:
Originally Posted by jbrat2219
Sweet! Hopefully the sales will reach that! But my question is, if they only ship 250k copies, it can only sell 250k copies... why not ship more? Or do they steadily ship more as weeks go by?
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It's always a guessing game by the companies. Obviously they have to ship more than will be sold, or else there'll be a scarce, but they can also overestimate a release. Crystal Kay's Color Change! was certified Gold for 100,000 shipments, but only ended up selling 35,000 copies. Bye bye profit. On the other hand, AKB48's Beginner was already certified Million from the start, because they KNEW it'd reach and pass it.
Ayu's Next Level was her last to be certified Double Platinum, but sold like 120k short of that, so I'm guessing that they're shipping somewhere between Platinum and Double Platinum now...