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I personally feel like the scene where the protagonist "turns into Ayu" is symbolic in measuring the amount of confidence that she has in herself, which is equal to the amount of a celebrity. There was no actual change of physicality. From my reading of the video, I think that the only reason why James looks so confused is because the protagonist suddenly pushes him away, when they were enjoying an embrace.
I do think that Ayu made a hyperbolic point in selecting a woman who could be considered slightly overweight to portray the figure of the laywoman or everywoman, but the issues that are touched upon in the video definitely parallel to those that many may experience in society.
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