NINKI index for crossroad

[ayumisrael]

Originally Posted by Andrenekoi

When u have only 1 bet, u r totally screwed when that only bet fails... I wouldn't be surprised if Avex biggest problem with Ayu was how much they depend on her.... this is not about "how much they love their biggest star", this is marketing, and considering a lot of stuff Ayu said and produced on the past years, the honeymoon between Avex and their most successful artist ended a long time ago... They are trying to make her less important to their anual incomme since A Best, so, it's not like they would be all that sad and depressed if Koda stoped Ayu's streak... actually, it would be pretty positive for them if the one who beat Ayu was also an Avex star...

I think that it would be smarter (if at all) after she has got the record and not right before that, it would be really stupid.

Also, they (avex) don't try to make her less important.
They still and will probably always try to make the best out of her along with the others.
She naturally became less "important" since her peak each year, like kumi since her own peak.