ayu's 2005

[Raleigh]

Originally Posted by //hikari

I'm not sure if you're being sarcastic but someone honestly posted they didn't understand. Allow me to explain.

She's not what she use to be .. she's fading .. a has been.

Well to a point you are right. She's not as popular as she had been in the past no matter how much some Ayu fans keep on insisting she's more popular than before. She's reached a peak in the "I Am..." era in 2002 and slowly started declining.

However I must say that this year might be different from the last since her newest single showed much more work than before especially in the PVs and how it relatively sold pretty well in especially since I've heard that there wasn't much advertising especially since Avex is busy trying to advertise younger singers. She won't go back to being ultra popular as she was but I think maybe she might show her talent is still as it was before. Who knows?

Since her last album in December she only released one single as in new material and it's almost been six months. From 1999 to 2002 she used to release a single approximately every two months. Then after 2003 her single releases got irregular and less. In 2003 and 2004 she only released 3 singles when before she released from 5 to 7 singles a year. So yeah you have a point to say she is fading. In my humble opinion I think Avex is trying to reduce its dependancy on Ayu (I saw it mentioned somewhere on an article on AHS, I think it was in 2003). Plus a singer can't stay ultra popular forever.