Be A Heavy Metal Lover In Lady Gaga's 11th Thread

[Zeke.]

Originally Posted by susiowong

That makes sense, emiko. And I'm glad I'm not the only one surprised by it. XD What an unusual way to promote the album. I would think that the only people buying the singles would be core fans.

Well the singles aren't released to promote a single physical CD like in Japan. Japan, singles are released to sell a single - physical (and digital). But in the USA, usually 1 single is released before an upcoming album (lately it has been 2). There is no emphasis put on physical disks like in Japan. A spectacle is not made out of the single - the single(s) is/are just to promote the (upcoming) album itself. Then as time goes on, more and more "singles" are released (to the radio) to promote the album. Hardcore fans will buy the album right away, but the more top-charting singles that are released to the radios, the more potentially new fans the album will reach.