[Namie Amuro] Hot girls & boys make the world go round in the 72nd thread! ♪(┌・。・)┌

[Maemi]

Well, probably because they're promoting like crazy, just look at her Facebook and Youtube. She's been on so many magazines, and she's also doing promotions in China, taking pictures everywhere and what's the most important: the fans are always in contact with her steps.
It's not as if she became popular yesterday... In the 90s she was the most famous singer and fashion leader in Japan, after the divorce and turning to R&B music her popularity decreased.... And it's been steadily increasing again since PLAY

[SunshineSlayer]

Originally Posted by Maemi

It's not as if she became popular yesterday... In the 90s she was the most famous singer and fashion leader in Japan, after the divorce and turning to R&B music her popularity decreased.... And it's been steadily increasing again since PLAY

I would say even before that actually. She reversed her downward trend back with Want Me, Want Me or maybe even Girl Talk (that's when you could really start to feel the buzz around her rising again) - it was a pretty steady increase in popularity ever since then; that was already quite a long time ago now so its been really impressive the longevity of her upswing.