[article] Firms debate next destination for Rain

[nmskalmn]

Excerpt:

Unlike JYP Entertainment, Avex Asia has already closed its offices in New York and London, managing director Buddy Marini told the seminar. It was hard for Asian singers to break through different culture barriers in Western countries, he added, while demand for music in Asian countries such as China, Taiwan, and South Korea _ as well as those in Southeast Asia _ is growing continuously.

''Asia is going to be a big pie,'' said Mr Marini. ''Our plan is that we would like to be a major player in Asia to compete with Europe and America.''

It is estimated that the entertainment business in Asia is worth hundreds of billions of US dollars annually.

Jimmy Jeong, chief operating officer of JYP Entertainment, which counts Rain as a client, has a different point of view. The US market was waiting for a new wave to come after Latin American artists such as Jennifer Lopez and Ricky Martin hit the big stage 10 years ago, he said.

''It's not a dream anymore,'' said Mr Jeong, adding that those South Korean artists were required to sing in English. The Asian community market in the US and Europe has grown up too, he added.

Read it: Firms debate next destination for Rain

[Chandrachan]

Maybe Rain should release a single in Europe first and see how it goes

Originally Posted by Chandrachan

Maybe Rain should release a single in Europe first and see how it goes

I agree, that would be a wise move. America isn't "trusting", so to speak, of outsiders, particularly in the entertainment business. They are also very critical, even to the point that many American acts begin their journey overseas (sometimes never making it back home). But, as European culture is more familiar to mainstream America than Asian culture, if the American market sees their European neighbors warming up to something new, they are more likely to slowly follow suit and open up. I think Rain is a highly likely candidate to pull it off. He certainly has his foot in the door.

[AyuGAME]

i think if asia singer want to break US market, they need a lot of promotion and strategic marketing...a BIG and HUGE promotion