[Article] South Korean pop star BoA sets sights on U.S.

[Zeke.]

Source: JapanToday

Thursday 11th September, 07:00 AM JST

SEOUL —

South Korean singer BoA plans to soon release her first album in the U.S. featuring the single “Eat You Up.”

The pop diva said Wednesday that her Japan debut in 2001 taught her that successful adaptation to a new market makes all the difference.

“Perfect localization is the most important thing,” she said at a press conference to announce the new recording.

BoA debuted as a singer in South Korea in 2000 at age 13 before crossing over to Japan, the world’s second-largest music market.

Now she’s going for the world’s biggest market.

Her first album in America will be released online through iTunes and MySpace on Oct 7 and in stores on Nov 11.

Besides her native Korean, BoA speaks Japanese, advanced English and beginning-level Chinese. She has won a wide following in South Korea, Japan, China and Southeast Asia.

“Now it is time that a star of Asia can become a star of world,” Lee Soo-man, the head of her record label, said at the press conference.

Lee described the Western market as ripe, since many music lovers were exposed to Asian culture while watching the recent Beijing Olympics.

More discussion here: http://www.tokyo-nights.org/forum/f1...t-plans-39039/

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Well I really do hope BoA sees success over here! Come on, PROMOTION is KEY!