[Namie Amuro] ◍ 「TSUKI」 the 81st thread ◍

[jiarongisme]

The new song sounds like a cutesy version of MY LOVE to me so far. I'm not sure if I like it yet. But she was so cute in the CM!

[Beauty4123]

Namie is gorgeous in the new KOSE commercial! I also like how "Still Lovin' You" sounds so far! It sounds nice & I can't wait to hear the full song.

[inspire_rmx]

she looks totally gorgeous in the new advert. very fresh n pretty! the new song sound pretty decent

[adantatu2]

She looks lovely,but the preview of that song isn't interesting for me

[Benikari47]

She looks so damn gorgeous <3 The song is definitely on the cutesy side but not in the sickly sweet way of CYFTL, i really like it so far! She seems to be going for a more typical and familiar japanese sound judging by this and TSUKI. Smart move after FEEL tbh

[~kashifaita~]

It sounds like a Kana Nishino song to me, lol. It's a lot more generic sounding compared to Tsuki...but I do enjoy it c:.

[R_Hikki]

She looks radiant in the CM and the song... omg. I really hope it becomes a CD single.

[ayu_ready?]

too beautiful

[SKYia]

I had to watch it three times to understand what she's promoting, she puts that sponge to her face where she already has some blush but there's no effect, neither does more blush appear nor does it disappear under a powder or anything, which of course means she just has a clean sponge. It makes me wondering if the cm is really for the product or for the song. It's like "look how pretty I am and listen to my song, don't mind that cosmetic that will appear at the end" xD

[AyuHamasaki01]

I love the commercial. Her smile is so beautiful. She looked gorgeous.

I'm not really feeling the song though, but maybe that'll change when I hear the full version.

[marty]

ANOTHER ONE??
I know it's Japan and it's Namie's moment of glory, but... this pattern still feels strange with her, lol.
The new song sounds nice and that Esprique CM... Namie's smile... Like, seriously woman. Stop being so perfect.

[Lady~Deviance]

Originally Posted by Benikari47

She looks so damn gorgeous <3 The song is definitely on the cutesy side but not in the sickly sweet way of CYFTL, i really like it so far! She seems to be going for a more typical and familiar japanese sound judging by this and TSUKI. Smart move after FEEL tbh

I noticed this too. After releasing an aggressive Western album (and getting feedback from it), you can tell she's going down the "public friendly" route this time around. It's a nice change tbh.

Despite "Still Lovin' You" sounding generic to me, I actually like the direction she's going in music wise. In all honesty, it's a breath of fresh air.

[thinkingoutloud89]

Originally Posted by SKYia

I had to watch it three times to understand what she's promoting, she puts that sponge to her face where she already has some blush but there's no effect, neither does more blush appear nor does it disappear under a powder or anything, which of course means she just has a clean sponge. It makes me wondering if the cm is really for the product or for the song. It's like "look how pretty I am and listen to my song, don't mind that cosmetic that will appear at the end" xD

80-90% of japanese prdocut adverstisment relays on the image an idol inherits, therefore they are called "image-character" rather than "product promoter". Unlike in the west, japnese idols rarely promote the product directly or get a connection to it. they rather sell image and face to the company. Thus, Namie is choosen for her beauty and her positive image, among the fact that she still looks like in her 20s. Consequently, a large variety of woman tend to be a fan of her, which makes her one of the best choices for a cosmetic prdouct. UNTITLED on the other hand for example, probably relys on that and her cool attitude.

As celebritys are the linchpins of a highly self-referential mass media system, they regain their images and celebrity status only through the media exposure itself. So the consequene is, and thus you are right, that they have to promote themselves through this at the same time.

Hardcore fans even record Cms and analyse every hand gesture and movement as a mirror of the celebrities inner-self. Thus, a close relationship between the celebrity and the audiences is created, evoking the feeling of knowing thestars as much as a close friend or even fanily member.

This all etablished istelf during the bubble-period in japan during the 70s. As it is highly different from the what we expierece in the west, it is probably what puts you of.

the closest to this would probably the kardashions or paris hilton, who are in fact, only famous because of their movement trough the media landscape.

[NintendoHTF1242]

The song is cute I guess lol

[SKYia]

Originally Posted by thinkingoutloud89

80-90% of japanese prdocut adverstisment relays on the image an idol inherits, therefore they are called "image-character" rather than "product promoter". Unlike in the west, japnese idols rarely promote the product directly or get a connection to it. they rather sell image and face to the company. Thus, Namie is choosen for her beauty and her positive image, among the fact that she still looks like in her 20s. Consequently, a large variety of woman tend to be a fan of her, which makes her one of the best choices for a cosmetic prdouct. UNTITLED on the other hand for example, probably relys on that and her cool attitude.

As celebritys are the linchpins of a highly self-referential mass media system, they regain their images and celebrity status only through the media exposure itself. So the consequene is, and thus you are right, that they have to promote themselves through this at the same time.

Hardcore fans even record Cms and analyse every hand gesture and movement as a mirror of the celebrities inner-self. Thus, a close relationship between the celebrity and the audiences is created, evoking the feeling of knowing thestars as much as a close friend or even fanily member.

This all etablished istelf during the bubble-period in japan during the 70s. As it is highly different from the what we expierece in the west, it is probably what puts you of.

the closest to this would probably the kardashions or paris hilton, who are in fact, only famous because of their movement trough the media landscape.

I realize that but with any CM there's always been at least some touch of the product like the color appearing on Ayu's lips in the Cose CM and here's close to nothing therefore it struck me

[Ayu_desu]

Beautiful as always. I don't mind generic J-poppy songs once in a while, as long as it's catchy - which it is.

TSUKI sounds great in HQ! The instrumental is like a separate song on its own because the music gives off a very chill vibe. With the addition of Namie's voice, the song transforms the vibe into a tenser and longing atmosphere.

[Lady~Deviance]

^ I second this.

The instrumental to 'TSUKI' is amazing.

[lfe.]

I find TSUKI to work great in a playlist following Ayu's Part of Me

[CoriKaru]

Smile still looks like a put on. Also......chicklet gum teeth. lol

Song........not feeling it. Sounds like Album filler that may sound better when it's not the ONLY thing you have to choose from like with a Single where you are stuck with 1 or 2 songs.

[kotora]

The best ballad should be

Can you Celebrate?