"Who are the female artists that you wouldn't want to use in a CM?" - Ayu in 10th

[Bazaa]

This is the business world people XD No matter how unfair it sounds, it's kinda true that, because of all the media attention Ayu's deafness got, if random people (fans or not) see her in a CM, they'll think about that issue, and not really about the product. Just like, with Koda, they'll think of the rotten fluids and stuff.

The poll doesn't mean she will never have CMs again Just that, right now, companies are cautious when considering her. And I guess the price would be too high for most anyway.

[MissElin_]

Wow, Kuu before Ayu? Kuu recoverd fast from the whole rutten-thingy I see...

[Bashumaru]

Past her expiry date?

[ayumisrael]

Originally Posted by MissElin_

Wow, Kuu before Ayu? Kuu recoverd fast from the whole rutten-thingy I see...

I think you got it wrong.
#1 is the least wanted for a CM and #10 is the least not wanted XD

[zoomzoom]

Weird reason for ayu, but I don't think it's a lame poll, it's valid information for companies to know who the customers wanna see and not.

[ImpactBreaker]

Originally Posted by Halla

I don't think the survey is "mean". it's just honest. their answer does not mean they don't want Ayu because she's deaf, the reason why they don't want her is because they are worried that she'll distract people from the actual product with people worrying about her condition.

it's not a big deal, most companies won't be able to afford Ayu anyways. and only top level brands use Ayu so they don't have to worry about overshadowing their product.

I wonder tho, will Ayu ever endorse panasonic audio products now that she has the ear problem? she used to do those MD & stereo commercials for panasonic too, all she now does are for lumix.

Very well said. Guys, CMs are BUSINESS! Not charity. I wonder why people mix up both This poll is not lame, lame is people complaining about it LOL Obviously there has got to be a reason for ayu to not be wanted on CMs as much anymoree. She doesn't make as many CMs as she did back then. And also, as Halla pointed the interesting question, yeah, I don't think she'll be doing the panasonic audio advertisements anymore.

Originally Posted by Deneb

O.O i don't know what to say...isn't that discrimination against disability?

Turn on the tv and start watching the commeecials. How many people with disability, paraplegic, blind, deaf, etc do you see on commercial that aren't advertising health products? Almost none. How many people look great and healthy? Many. Is there a reason for it? Obviously. Marketing works with image. They want to give you the feeling that you can look healthy, vigorous and awesome if you buy a certain product. Just imagine someone like Amy Winehouse? Do you think companies would like her to advertise their products? i think se's highly unsuited, mainly because of her image and health problems. Again, marketing is business, not charity and compassion work.

Originally Posted by ArchangelLegend

Even then, I don't agree with that because I think it's false since people don't feel uneasy nor concern when they see Ayu.

Have you made an interview with japanese people to draw that conclusion? If not, you're kinda jumping to a conclusion here. Also, wasn't there a presentation ayu made in one of her concerts in which she was constantly adjusting her left ear headphone and people were getting really uneasy and concerned about it? I believe I read something about that somewhere.


Even if this happens to be fake or w/e, the reasons seem pretty reasonabe imo.

[MissElin_]

Originally Posted by ayumisrael

I think you got it wrong.
#1 is the least wanted for a CM and #10 is the least not wanted XD

Oh haha. XD Thanks for clearing it up! ^^

[AyUta]

Um, that's a messed up reason for Ayu...
Poor Ayu. I don't like this survey

[Luv ~Venus~]

Originally Posted by ImpactBreaker

Very well said. Guys, CMs are BUSINESS! Not charity. I wonder why people mix up both This poll is not lame, lame is people complaining about it LOL Obviously there has got to be a reason for ayu to not be wanted on CMs as much anymoree. She doesn't make as many CMs as she did back then. And also, as Halla pointed the interesting question, yeah, I don't think she'll be doing the panasonic audio advertisements anymore.

Originally Posted by ImpactBreaker

Turn on the tv and start watching the commeecials. How many people with disability, paraplegic, blind, deaf, etc do you see on commercial that aren't advertising health products? Almost none. How many people look great and healthy? Many. Is there a reason for it? Obviously. Marketing works with image. They want to give you the feeling that you can look healthy, vigorous and awesome if you buy a certain product. Just imagine someone like Amy Winehouse? Do you think companies would like her to advertise their products? i think se's highly unsuited, mainly because of her image and health problems. Again, marketing is business, not charity and compassion work.

Originally Posted by ImpactBreaker

Have you made an interview with japanese people to draw that conclusion? If not, you're kinda jumping to a conclusion here. Also, wasn't there a presentation ayu made in one of her concerts in which she was constantly adjusting her left ear headphone and people were getting really uneasy and concerned about it? I believe I read something about that somewhere.


Even if this happens to be fake or w/e, the reasons seem pretty reasonabe imo.

Wow! Just wow! Your whole passage was perfectly said. *____* I-I absolutely love it. I can't say anything because ur whole message said everything I wanted to say. Just awesome!

[rakeru]

honestly, who has the time to conduct these?

[Luv ~Venus~]

^That's what I wanna know when Ayu wins in the Oricon polls.

[v3lun420]

why is Dewi Sukarno is on the list? Is she famous in Japan too?

I don;t really care. Ayumi hasn't done many CMs lately anyway. As long as I concern, she only featured in Lumix

[ImpactBreaker]

Originally Posted by rakeru

honestly, who has the time to conduct these?

Here's what was put on the original post:

This was a survey done by Ohte-Advertising company (大手広告) and filled out by 149 different companies. Who are the female artistes that you wouldn't want to use in a CM?

An advertising company works with that, and, as part of their jobs, they do have to carry out surveys with both companies and the population to give a general idea on what companies and public want, so that companies can follow what will be best suited for them to catch the public attention to ther products. It's not a matter of who has time, but a matter of building up data to match the interests of the company. Again, business.

[Bazaa]

Impact, I always love your posts!

I posted this here because I thought it would be interesting to discuss, but most are just saying that the reason is lame and not thinking on how the advertising business works. Yeah, it's harsh that when you're not pretty and healthy you won't get as much success on that area (CMs and ads) as a perfect person would, but that's how it works: you get someone who has fame, looks, health and who's loved by lots of people, and you get the success formula for an ad.

It's harsh, but c'est la vie.

[zoomzoom]

Originally Posted by Luv ~Venus~

^That's what I wanna know when Ayu wins in the Oricon polls.

Good for you, she's not that high on the list this time

[Luv ~Venus~]

^...but she's still on the list. =/

Spoiler:

zoomzoom...I'm sorry! I didn't say anything earlier because I thought u were going to be upset with me. I hope ur not mad at me for that comment. >_<

[ayumisrael]

Anyway I'm glad ayu isn't #1 or even on top 5 there and that the reason is not something like "her look is bad", "she would sell the products low", "she's a *****" etc.
Meanwhile she does some Panasonic CMs with tie-ins of her single songs
even after she revealed that she is deaf in her left ear (Mirrorcle World).

We can kinda see it in a positive light. Avex has to find new tie-ins for ayu and most of them can be better than the several weak tie-ins (and panasonic) she got on the recent years. XD

[♥ you!]

That's is a pretty dumb reason :/. Discrimination!!

on the bright side Kuu finally ranked high in a poll <_>

[ComatoseBunnySnatcher]

^ haha

[sakamoko]

Koda Kumi, because of her unfortunate "rotting amniotic fluid" comment

WTF! can anyone explains to me what is that fluid & what happened?