『Ayu x FURLA JAPAN』 Charity Collaboration

[pedronekoi]

The Japanese franchise of Italian luxury brand FURLA did a special collaboration with some artists, models and celebrities to celebrate the 90th anniversary of the brand. The charity project, entitled "FURLA Art Patronage Charity", focus on supporting art, starting in Japan. From October 4 to October 23 there will be a auctions for the bags. All the money will be donated to Hara Museum of Contemporary Art and in addition there will be the "FURLA FREE DAY", a day in which all the museums will have free opening.

The artists were invited to customize their icon bag "METROPOLIS". Some of the artists invited are Daichi Miura, Ayumi Hamasaki, Rola, Nicolai Bergmann, Jean-Philippe Delhomme, and others. All the bags were exhibited on FURLA store at Ginza.

The Ayu bag have an impressive handmade message quoting the lyrics of "TODAY". "Dareka no risou no tame ni ikinaide" (Don’t live for someone else’s ideals).

Sources: https://twitter.com/FURLA_JP/status/785804977654657024 / http://www.cosmopolitan-jp.com/beaut...ge-161004-hns/ / http://www.fashionsnap.com/news/2016...furla-charity/

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PS: I saw someone talking about this when it was announced but there were no mention about her bag. Sorry if this was repost, I couldn't find anything about it.

[Party_King]

Really nice idea!
...and I really like which quote she used for the bag...

[Aderianu]

ayu's bag is less interesting from all of them

[pedronekoi]

^ aesthetically, it is. But the FLOWER quote have a message that connects with the purpose of the project that is to support art/artists and self expression. In the source there's even a quote by Ayu saying something like: "Don’t live for someone else’s ideals (lyric of FLOWER). The same for art. The same for you, the same for me." It's like an encouraging message for artists and everyone in general.

[xLuna&1LOVE]

^ FLOWER or TODAY?

[pedronekoi]

^ whoops... TODAY!

[oaristos]

That's really interesting, and I actually found the bag pretty cute. Great quote too!

[tokyoxjapanxfan]

She couldn't have done a bit more? Lol like her PoM drawings? That'd make it a bit more visually interesting....

But still a good lyric

[EndOfTheWorld]

I think people in Japan would like the clean and simple design of Ayu's bag.

[Chibi-Chan]

I really like the bag and that it's so simple. Would buy it immediately!

[Refix]

I remember campaign like this, but back then it was for Hello Kitty anniversary. Instead of making a bizarre statement, she choose a simple one. Makes me think, did she really put an effort with this thing.