Max Matsuura leaves Avex

[Unimatrix Prime™]

Somewhat Ayu-related, but Max Matsuura from Avex will be resigning. It's not entirely clear, but from what I could gather from an auto-translation from Yomiuri, he's leaving because of some management issues.

[Delirium-Zer0]

Holy CRAP!!! But he's like... MR. AVEX!!! He's the Velfarre guy! He executive produced like, every act on that label!!! O____O!!!!

What does it mean for Avex if Masato Matsuura leaves???

[Unimatrix Prime™]

Not entirely sure. I tried translating the article from Sanspo, and it seems that he left because of a difference of a management view. He's supposed to soon establish Avex DI DI (present Avex) in April, and he'll open an import wholesale business for CDs. Not sure if this is correct, but I think he was supposed to be inaugurated as the company vice president on October 1.

[Coelacanth]

What does it mean for Ayu?

[Unimatrix Prime™]

I assume that someone else would take his place shortly, but whether that affects her career (along with others like Namie, DAI, etc) drastically or not is unknown. I just hope they'll manage with his absense

[Findlay]

That is aiming for... ELT, ai otsuka, ayu, Namie, DAI etc all lost their producer... o_O

[Delirium-Zer0]

So he's staying with the Avex group, just leaving avex trax?

[Rei..]

.......... wow... so someone else is gonna produce Ayu?? or will Ayu go with him??? this is so weird... max leaving avex.. seems impossible!

[Unimatrix Prime™]

I'm pretty sure that he's gonna stay with Avex, but just doing another thing.

[nmskalmn]

Originally Posted by Unimatrix Prime™

I'm pretty sure that he's gonna stay with Avex, but just doing another thing.

No. According to those articles he is leaving avex entirely, not just changing his role there.

[Unimatrix Prime™]

Originally Posted by nmskalmn

No. According to those articles he is leaving avex entirely, not just changing his role there.

Then what about that "Avex DI DI" bit? An auto-translation glitch? Or perhaps it meant what he was currently (or now, formerly) doing?

[Findlay]

Originally Posted by Unimatrix Prime™

Then what about that "Avex DI DI" bit? An auto-translation glitch? Or perhaps it meant what he was currently (or now, formerly) doing?

That was the initial form of avex established by him back in 1988.

[PickleCookies]

Originally Posted by Unimatrix Prime™

Then what about that "Avex DI DI" bit? An auto-translation glitch? Or perhaps it meant what he was currently (or now, formerly) doing?

Auto-translations suck. Don't use them.

[ChildOfXX]

Originally Posted by Unimatrix Prime™

Then what about that "Avex DI DI" bit? An auto-translation glitch? Or perhaps it meant what he was currently (or now, formerly) doing?

If you read it in past tense rather than future, which is what it looks like it should be, it seems to be recalling his history before this point. Avex DI DI specifically being created in April, 1988 (?). So I agree with your second hypothesis.

If he was to become vice president, I don't know if he'd suddenly (or if Avex would let him) create an off-shoot company and leave that position. Avex would probably have a hard time with that.

And if the auto-translation is correct, it states that his retirement is worrisome. So it is retirement, not a new project. Though that does not mean he can't create his own company. Does anyone know how old he is? He may be in a postition to simply retire if he has enough money. Though his love of music probably won't allow that.

[Unimatrix Prime™]

Originally Posted by ChildOfXX

Does anyone know how old he is? He may be in a postition to simply retire if he has enough money.

I believe he's 38, but I'm not sure of his actual birthdate.

[AfanforXX]

if he officially leaves all things avex, the company has lost the 2 men who built it, TK and max *tho TK has been dead for a while*

[Findlay]

from what I've read on that article, it is possible that ELT, ayu etc will all move out of avex trax to follow him...

[Rei..]

TK died???? or do you just mean his career? *Rei is having a heart attack*..

[AfanforXX]

omg, that's x_x

TK's career lol, sorry for the confusion

[CREA]

Hopefully this would give ayu a chance to produce herself. Several other artists do it, I don't know why she couldn't.