Makeup
 

What kind of makeup does Ayumi use? Does she use Rimmel since she supports it or some other kind?

She probably wears quite a bit of different make-up, especially when doing photoshoots and music videos. Usually it's the client that decides what she puts on. I think she has done a billion different looks. You might not see much of a difference most of the time, but that doesn't mean it's not put on in a whole new way. Make-up on Asians tend to look quite the same unless they're wearing obvious changes (such as strong eyeshadow, etc).

Are you looking to recreate her looks? If so, using the exact same make-up as she does might not achieve the same effects, so you might need different brands.

She probably wears whatever Gori (her makeup artist) has in his arsenal, and since he is Ayu's makeup artist, whatever he has is also probably very high quality and expensive.

http://jinkiyota.tumblr.com

His Tumblr.

May be she might use various different type of make ups depending upon the photo shoots. It may also depend upon her makeup artist.