No one really knows, but that's what people think happened. :\
From masa:
Quote:
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Secondly, around the release of the maxi-single "A" (in August 1999), she felt she was at a deadlock and was going to quit. She herself told that the song "too late" put into "A" had been the confession of such feelings and the good-bye message to her fans ("GIRL POP" Dec. 1999). Many people were surprised to know that and supposed what had driven her into a corner in fact. The four principal suppositions I saw on internet are as follows.
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Seems like Ayu herself wanted to leave, and it had nothing to really do with avex.