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I think Ayu essentially was the Goddess of J-Pop (AVEX) for a while.
Of course, Utada Hikaru had a stronger hold on a ton of people, but I have no clue as to why 7 million+ people held an interest in a girl like her.. it's a wonder how Ayu AND Hikki became popular. Ayu's was very gradual whereas Hikki seems to have drama tie-ins and etc up the hizzy helping her (drama tie-ins in the late 90s like automatically meant HIGHHIGHIHGHIGHIGHIGHGIHGI sales..)
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