Oh, I saw that.
Basically when you buy something, you can choose to take a survey and you get a point (1 point = 1 song) as a present for some chaku-uta full service/song/something. Not really a big deal at all, haha. I don't think it pertains to just Ayu anyway. (Though they mention something about a ~first press extras~ application via cell phone.. I think. Don't really know what that's about. Seems like it's a requirement to join one of them in order to get the mu-mo Premium goods...)
Quote:
★着うた(R)配信サイト「うた♪mu-mo」、「フル♪mu-mo」、「めろ♪mu-mo」では会員限定特典付きで予約受付中♪
会員の方は、着うた(R)配信サイト「うた♪mu-mo」、「フル♪mu-mo」、「めろ♪mu-mo」内の【mu-moプレミアムショップ】もチェック！
さらに、購入後にアンケートに答えると着うたフル(R)1曲分のポイントをプレゼント！
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It's also at the regular mu-mo shop too:
http://shop.mu-mo.net/avx/sv/item1?seq_exhibit_id=23708