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Knowing who Ayu is and being enticed to buy this album are two different things.
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I think this album will be getting relatively decent promotion.
TV promotion, that 12 random lyrics thing out of 400,000, magazines, giant posters, trucks driving around with her music blaring...
I do wonder how she'll reach the people who aren't in the middle of all of that craziness though. Just through simple TV/radio appearances? How do other artists approach those groups of people that don't see them all over the city?