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Originally Posted by andre2907
It is a TV channel though. It's by TV Asahi, which is Japan's highest-rated network right now (alongside NTV).
I think the reason Ayu hasn't mentioned it is because it's "unauthorized". But she's definitely coyly promoting it. The whole point of releasing a 50 minute "M" video (which she promoted in her social media) was to promote the drama, which is literally called "M", has the song as a central point and had its first episode on the next day. I mean...
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I think it's cause it's TV Asahi x AbemaTV as a collaboration. The production value is more like a net-drama that also got a TV slot.
As far as Ayu promoting it, I don't think she is doing anything about it, it's all Max. Max has to manage all the stuff regarding promotion for it and things involved like the artists who were representing all the acts at the time as part of avex/a victory. I'm not sure if she really addressed the M performances on IG but on Twitter everything is handled by avex staff, so stuff gets promoted there but without Ayu's involvement.