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I mean, people can miss the normal short CMs easily on TV, or just heard a part of the CM, and I believe that's actually what happened to Secret so it sold ~650.000 copies
==> Lack of promotion from Avex + Poor 2006's Singles v___v
They are focusing more on Kuu-chan I think T-T
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I think it's still far from Koda being focused on, it's just Ayu's an "old" artist so to speak.
Not many avex acts who hit their 10th anniversary in the business [Ayu is almost there] sell remotely as well as Ayu. :\