Thoughts on Momentum PV

[AznWizKidz]

I liked it. It was very sad watching Ayu cry while singing! It really reminds me of No Way to say!!! A very Wintery Song!!! It was sad at the end. The ending has a strong impact.
I liked the blue candle scene!

[waltz#2]

momentum is so pretty. I love Ayu's hair and jacket during the outside scenes. She's so beautiful even when she cries. I liked the candle light and snow effects. I don't like her hair in the candle scenes, but everything else is wonderful.

Was momentum filmed at an actual place, is the town/city she's in real?

[BraiNz]

.....And one again I'm speechless.

And yet, here's what I think:

The entire video is just amazing! Snow, town, Ayu herself... Really wintery, I'd say. Very sad and yet beautiful video and song. She looked gorgeous, as usual. I agree, it was so sad and touching, seeing Ayumi crying... The scene with candles is great too! Her dress and all those big blue candles... WOW.

Astonishing!!!!!

[darc_aqua]

The end was shocking. Ayu has not done a video quite like this in a long time. It has styles from her very first videos. The fire was really cool. It was a really sad video though

[BraiNz]

Yep. Ending was pretty shocking... Ayumi shattering into snow... But it looked really amazing, after all.

[namiie]

I like it a lot! It holds a lot of meaning to it, which is more than I can say for the JEWEL PV (which just seemed like endless bling bling to me). The contrasts are striking--Ayu all alone in the cold and then she's inside, surrounded by warm candles...it holds a lot of symbolism, I think. Plus, the heartache is made clear through her watching the happy family while crying, and then of course bursting into snow at the end...it was also a nice video to watch from a cinematic perspective; the camera angles and direction are very nice.

[Kikaru]

I love the ending. For some reason it reminds me of moments PV a little bit. I love the storyline, how the snow only accentuated the loneliness, and the impact the ending seems to make.

It would fit in well with her 2004 PVs.

[Vinh]

I found it really odd, but the song's tempo and mood didn't seem to fit in place with the theme of the music video... probably just me.

She looked gorgeous in that jacket standing outside.

Egh, didn't do much for me though... I tend to like her dark themed music videos more (about you, ourselves, because of you, alterna). So yea, I'm excessively drooling, anticipating 1 LOVE.

[Qt Mashi]

i relli like the effects like when the candle turns off, and also you see the happier Ayu surounded by those candles all warm and her lighting the candles

i like this PV better than JEWEL, i think it's a very nice PV!

Originally Posted by Vinneh

I found it really odd, but the song's tempo and mood didn't seem to fit in place with the theme of the music video...

yeah that's what i thought too, when the first chorus came they only showed Ayu continue to cry but they shuold have changed the scene or maybe got Ayu to do something more dramatic...i dunno

[Nu-NRG]

still downloading...but yea
could this be a continuation of No way to say?
wintery scence
old man=santa claus
ending=boy disappears in No way to say?

[Calico]

It was certainly a very lovely video, albeit confusing. I can't quite figure out what the old man is doing...but I do like the effects of all the blue candles going out at once and Ayu turning into snow. But like others have said, at first the tempo seemed odd against the pacing of the PV. However, I quickly adjusted.

[waltz#2]

Originally Posted by Calico

It was certainly a very lovely video, albeit confusing. I can't quite figure out what the old man is doing...

I was wondering if he was the love Ayu is singing about (My love for you is the last forever to me). Maybe every winter he lays flowers out in her memory?

[IYFreak]

wow Im so glad Ayu's album track PV's are so great this is a truly great album

[~X2RADialbomber~]

Wow that was so weird... I thought that he'd actually give her the flower! I never realised she was dead o_o

BEST PV EVER!!

She looks fantastic. Can't wait to see 1 LOVE

[Kikaru]

I'm now convinced that all those times where Ayu's singing in the beginning was a ghost XD

[Axel_Grease]

Mmm, so confusing. @.@ She seemed more like a rejected hobo that no one wanted to pay attention to instead of a ghost. xD

[Kikaru]

Originally Posted by Axel_Grease

Mmm, so confusing. @.@ She seemed more like a rejected hobo that no one wanted to pay attention to instead of a ghost. xD

Well, she certainly has very nice clothes for a rejected hobo

[Butterknife]

Going by Misa-chan's interpretation. Maybe Ayumi wants to be granted time to be in the human world, so she can see the man she loved for the last time. Maybe that man she used to love is the old man, and after time passed she wanted to come back to earth to see him again. Also in the video, the man is looking at a locket at one point, maybe he's reminiscing his and her time together. Then at the end when Ayumi is about to be reunited one last time with the man she loved a long time ago, she dissapears.. It's really sad..

[Raleigh]

Originally Posted by Butterknife

Going by Misa-chan's interpretation. Maybe Ayumi wants to be granted time to be in the human world, so she can see the man she loved for the last time. Maybe that man she used to love is the old man, and after time passed she wanted to come back to earth to see him again. Also in the video, the man is looking at a locket at one point, maybe he's reminiscing his and her time together. Then at the end when Ayumi is about to be reunited one last time with the man she loved a long time ago, she dissapears.. It's really sad..

Sounds like a sound interpretation. Anyhow another beautiful pv by Ayu. I loved every second of it.

[waltz#2]

Originally Posted by Axel_Grease

Mmm, so confusing. @.@ She seemed more like a rejected hobo that no one wanted to pay attention to instead of a ghost. xD

XD!! That's what I thought at first. "Dude, there's a woman outside singing and crying at us. Close the window and maybe she'll go away."