[article] 'Flavor' single claims digital crown

[nmskalmn]

Excerpt:

Hikaru's "Flavor of Life" also holds the record for the most successful single of all time in Japan in terms of units sold across all formats with total sales now in excess of 7.7 million. The previous biggest selling single in Japan was the 1975 release "Oyoge, Taiyaki-Kun" by Masato Shimon, which sold 4.5 million units, according to Oricon, which compiles the Japanese charts.

Hikaru additionally holds the record for the best selling album of all time in Japan with her debut, "First Love," which has sold nearly eight million copies, according to Oricon.

Jean Francois Cecillon, chairman and CEO of EMI Music Intl., said: "Utada Hikaru has once again led the Japanese music market into new areas of growth and success. 'Flavor of Life' has firmly established a new form of hit single —one where consumers can purchase music in whatever ways they choose. In the new music environment we must deliver multiple products for multiple consumers."

Read it: 'Flavor' single claims digital crown
Utada Hikaru tune sells 7 mil units

[thinkingoutloud89]

Why always Hikkiß her music isnt THAT good

[DeepRiver]

It's awesome. Flavor of Life is great but soooooo big numbers? Awesome .... just awesome ... Hope her Kiss & Cry / Beautiful World Single is doing great in the charts.

[ayumisrael]

It's really awesome, Flavor of Life is a good song! Congrats hikki.

Though mainly it gained its success from the popular Drama and hikki's divorce so I wouldn't say it's a natural success or an up rising... Without them I think that it might've been just a quarter from the total sales but I like hikki so congrats anyway ^_^.

Wow o__o
That's a hell of a lot.

Congrats Hikki

[AyuGAME]

i think its just a tune not a copy..but its still a WOW thing to achieve

[ayu_fan929]

Looks like they included her ringtone sales in to the 7.7 million.

[ayumisrael]

^Yeah, at least 7,000,000 of those sales are just ringtones...

[[taskin.ayu]]

Originally Posted by Monkey_D_Ruffy16

Why always Hikkiß her music isnt THAT good

No it is good. D: Why would it sell so much if it was trash?

Congrats to Hikki anyway, that single was so successful. :0

[Peger]

This is a clear case of record labels stretching numbers to make their artists look more successful than they are. You can't come FoL's overall sales with singles that were released before the era of digital downloads...

[Foxxy_Fuyumi]

Originally Posted by Monkey_D_Ruffy16

Why always Hikkiß her music isnt THAT good

DIEEEEEEEEEEEEEEEEEEEEEE



LOL


Dont tell that! shes is amazing!

...but opinions are opinions.
lol

[ayu_fan929]

Originally Posted by ayumisrael

^Yeah, at least 7,000,000 of those sales are just ringtones...

Well to be fair, RIAJ has certified both the Original Version and the Ballad Version
2x Platinum on cellphones and Gold on PCs for full song downloads. Adding to the physical sales, I think that would put it around 2 million.

[ayumisrael]

^Did the company/hikki got the same money from physical copies and downloads of the full single? (Well, generally ont just hikki).

[sora2522]

...


wow...


though i didn't like the original that much, congrats =3

[Beauty4123]

i didn't think that the flavor of life single was amazing, but it was a great single overall. congrats to utada!

[darc_aqua]

wow thats huge. it wasnt one of her greatest singles in my opinion. im more excited about Beautiful World/Kiss & Cry. I hope that single sells well also.

[criminal]

Originally Posted by Peger

This is a clear case of record labels stretching numbers to make their artists look more successful than they are. You can't come FoL's overall sales with singles that were released before the era of digital downloads...

At least the article made it clear what formats have been included in the total number.

Basically, Utada Hikaru is a blessing to everyone that likes music. I hope she won't get all "I WANT TO END MY CAREER ON A HIGH" on us. D:

[ayu_fan929]

Originally Posted by ayumisrael

^Did the company/hikki got the same money from physical copies and downloads of the full single? (Well, generally ont just hikki).

I don't think full single downloads are popular in Japan.

[namiie]

I personally think that Hikki's strength lies most in her composition...I'm not too big a fan of her voice (which borders on whiny/off key at times). I must admit that Flavor of Life is good though. I didn't feel this way before watching HYD 2, but yeah it's a great song! XD

[CatGirl]

Congratulations to Hikki!! ^__^ Although, of all songs, why Flavor Of Life? o-o I love it and all but I don't think it's one of her best songs ever D: Oh well, I'm still happy for her