Ayu & Avex

[Larien]

Originally Posted by Delirium-Zer0

I think listening that much into the lyrics of "FIVE" is a bit of a stretch (to me, for example, BRILLANTE just screams "last time I'm ever gonna write about Tomoya Nagase, I need to freaking get over it"),

Slightly off-topic, but I thought BRILLANTE really was about Manny (and yes, her career)...(unless none of her songs actually were?) But I'm pretty sure she's still singing about Nagase. "You & Me" is still talking about "that summer day" that she's been singing about for a decade.

But anyway, back to marketing.

I don't think avex necessarily took a stance of, "it will sell anyway, so let's not try," because I don't think any business in its right mind would take such a lazy approach, especially with one of its top sellers. That said, we really have no idea of the complicated things going on back-stage, so to speak. A friend of mine in Japan did complain before Party queen came out that she never seemed to see Ayu performing on TV anymore - which is a valid point. Ayu performed at least ten numbers on top music stations and so forth for GUILTY. Zero for Party queen. Love songs and FIVE also had live promotion. I think that's an important part of promoting music in Japan.