Utada's new single 'Prisoner Of Love', to be released on 5/21

[criminal]

I don't like the colors of the picture, the cropping of the picture, the color of the text and the font of the text. The song doesn't also strike me as being overly single-worthy.
If Toshiba-EMI are going to pimp out the drama tie-in, why wouldn't they just let the customer get the more expensive album than the cheaper single? :/
I sure hope this isn't going to fall flat, though. If it could sell around HEART STATION / Stay Gold, then that'd be OK.