"Who are the female artists that you wouldn't want to use in a CM?" - Ayu in 10th

[kouta]

There're many good points to get Ayu on their CM, but also not-good points.
--Good Points--
1. Everybody knows her face, which makes people remember the products easily.
2. She has very big fan base, and makes an impression on viewers.

--Not-Good Points--
1. She's super expensive (I heard she costs over 80,000,000 yen for one CM)
2. She has also big anti base.
3. Because of her big impression, sometimes people don't remember the product's name correctly.(In fact, many people don't remember the name of "LUMIX", but they remember the fact that Ayu is on camera CM. At the store, they say "I'm looking for Ayu's camera." instead of saying " I'm looking for LUMIX.")

As for a reason of her half deafness, some people think Ayu is overworked by those companies even when she needs rest. Whether the product will sell good or not, that image is not good for the company.