Ayu Rumors: Official Chat Thread II

[Kikaru]

Originally Posted by truehappiness

It's not that she's not releasing like she used to [I'm fine with 2 singles a year or w/e] but it's that she's not trying as hard as she was last year / the year before..

I mean, look at her promotional schedule. You wonder why some of her singles dropped out of the charts like "WUT" after one week? That's why.

Well the thing is, T2M got a lot of performances, and it barely skidded past 100k. MW got about 2 (not including the tour) and yet it sold to 190K. Granted, MW got 4 additions but still. Not saying that there is a correlation but since Ayu's sales tend to plummet after first week anyways I think Avex is trying to milk that first week as much as possible. TBH I don't think it's that smart of a strategy but I don't know the internal system of Avex.

Avex's promotion strategy is odd at best.

[Melrose]

Originally Posted by Kikaru

Well the thing is, T2M got a lot of performances, and it barely skidded past 100k. MW got about 2 (not including the tour) and yet it sold to 190K. Granted, MW got 4 additions but still. Not saying that there is a correlation but since Ayu's sales tend to plummet after first week anyways I think Avex is trying to milk that first week as much as possible. TBH I don't think it's that smart of a strategy but I don't know the internal system of Avex.

Avex's promotion strategy is odd at best.

MW is kinda a promotional exception with all the stuff they did for that lol. More TV performances would have probably helped, though..

What I'd love for Ayu to do is some kind of unique promotional event, like U2 does (but then they say they do it for the 'good of mankind' lol). Like, setting up a stage on a Bold & Delicious PV-styled van, and driving around a Japanese city while singing her song a couple of times lol. Or signing sessions! Does she ever even have those? I'm sure they're possible, with enough security..