"ayu" and "Hamasaki Ayumi"

[TeeMo]

Originally Posted by Aga-chan

I guess it wasn't about ayu being her nickname, was it? There is actually more to it.

I think it's something like that that "ayu" is the "real", everyday person, while hamasaki ayumi is the "product", the person the fans see.
But I don't know if the "LOVEppears" extra booklet deals about this or something else.

Yes, that's what Ayu said before.
"Hamasaki Ayumi" is a selling product, "Ayu" is her true self.