[miwa] The 5th Thread ~ The 5th Year ~ Road to 5th Anniversary

[Yoake]

As I follow only her music (CD+PV) I don't know her behaviour during interview. It won't surprise me if she changed her strategy of communication though. Sony will do everything to improve the popularity of their bestselling singer.

Since the start of her career she exploited the cute style but in a more interesting and subtle way?
Little girl's pv was cute with the white bunny but the kawaii/kitsch side wasn't trickling from each scene of the video as in 360° or princess pv if you understand what I mean.

However it's not the first time that Sony try the kawaii/idol style with miwa. Friday-ma magic pv is their first attempt. It was fun in a certain manner but I was happy that she didn't film more pv like this.

If her sound is suffering from this change, it's another story nevertheless. As I said it in my previous post I don't mind the last single but one is enough.