Why Avex?

[*Petit*]

Something I've been thinking about lately is why there are certain labels that appeal to foreign fans when it comes to japanese music. At least it seems to me that foreign fans (at least the english speaking ones, which are my point of reference) prefer one (or two) labels.

One thing is that female japanese artists are more popular among foreigners than the male ones. Another thing is that they mostly seem to be on either Hello Project or Avex. Also fans are much more likely to catch up on a new and hardly charting not famous artist from one of these two labels than f.ex a debut off Pony Canyon orGIza.

One might say that many of the top artists are from these labels and that's why they get people's attention, but that's really not the truth. GIZA used to have many top artists, and even today many are more popular than f.eks the H!P ones. How often do you encounter fanatic Mai Kuraki fans? Or even a single faithful fan of Rina Aiuchi? About as often as you encounter fans of hardly charting avex artists as sifow, beni arashiro or H!P's Cute?

And how did this relationship and or awareness of label become established? Personally I hardly know which label any western artists are on at all, and I coulden't care less...

So what's making these artists from certain labels so addicting to the foreign fans? They're not subject to what's called the avex marketing machine, so there's gotta be something else.

(I'll probalby state my opinion later, I'm just curious to see other people replies or if anyone even have an opinion on this..