[2003] The Making of the Panasonic MJ57 CM

[Unimatrix Prime™]

From Panasonic (Auto-translation):

TV-CM photography of the portable MD player MJ57 was performed in studio in the city of Tokyo on September 16. Ayu which finished the makeup goes into studio with the staff in the evening. Arrange as Director Takeishi who photos this CM first of all. The arrangement continued about 5 minutes, looking at a continuity-with-drawings & monitor. Usually, although it will be Ayu already changed into clothes in the stage of this arrangement if it becomes, spare clothing is performed after an arrangement in the waiting room in a studio side this time for "the clothes of a special order made using optical fiber cable & silicone." The Ayu& stylist who goes to a waiting room. When coming out shortly, the staff in what clothes whose it is clothed on the body it is in ? studio is the husband who has imagined though each work is done. It carries out soon and Ayu comes out from a waiting room. Ayu clothed in the clothes made from silicone made according to the shape on the body. And in the back, it was holding so that a stylist might not rub a lot of cables against a floor. The Ayu& stylist who walks while maintaining the distance of fixed speed & regularity so that step on a cable or it may not be rubbed, paying careful attention. therefore, the staff who the speed along which he walks came out quite slowly, and was in the surroundings was warning against approaching and stepping on a cable Space with a diameter of about 5m which exists in the center of a set. The translucent acrylics which gave special processing is spread around by the background. Cyber-& period of treatment! And near future target. Is it such touch if the space is expressed with a word? The last check is carried out while Ayu which arrived in the center of a set looks at a monitor. Is it because it is clothed in the clothes made from silicone on the body? Or is a cable worrisome? He had a feeling which is likely to be hard to move for a while. Ayu(s), and supervisors and the staff finish the last check, and it is a photography start. Ayu which holds out SUTSU and a right hand to the bottom of slanting with a supervisor's signal. Simultaneously, the falling camera. And Ayu which shines palely while strength is attached in [ of it ] being gloomy. That is right. The cable is embedded in silicone and these clothes had become the specification in which the whole body shines. according to data -- this theme -- "shining Ayu which played the role of the goddess (Muse) of the near future" -- I will take out -- but visionary -- it fits in such -- coming out -- "the fairy which wavered in the icy world" -- like . Photographing the first scene is finished and Ayu comes out from a waiting room. Expression made into HOTSU. Did he finish photographing the first scene and feel easy for a while? The monitor has been approached talking with the staff. It stands beside a supervisor and the image in �¡˜^‚Á‚½ is checked together. The thrilled staff. Ayu which was a smiling face even like the point had also changed to an earnest expression. Then, influence (scene which copies the whole body) is photoed shortly. until photography start last-minute -- the lighting team which is carrying out delicate adjustment this photography -- "light" -- since a key point -- surely -- Probably, there are also many fine requests to them. Photography start! Clothes begin to shine. The camera set to the diagonal below of Ayu, and the position distant for a while. And the camera crew who surrounds the surroundings of it. It unites with the timing to which Ayu shines, and a background began to shine blue. "YOI, start! " Ayu takes down SUTSU and MJ57 from a left shoulder to the position of ‰E�˜. Photography continues repeatedly, changing the angle and speed to take down delicately. Ayu which is wrapped in a blue light and emits light also itself. How has the lens caught it? The last is photography of the scene which moves MJ57 in front of a face. Ayu which gained goods (MJ57) in the center of a set stood. A photography start after a supervisor and an easy arrangement. Ayu which makes parallel movement of MJ57 placed before the right eye turn SUTSU and sideways. 2 times [ 3 ] ... However, there is nothing in a skillful stake very much. A monitor is checked together with a supervisor and it is a photography start anew. The last cut. It seemed that, as for Ayu to perform, the staff also became it tense, of course. "YOI, start! " Ayu which makes parallel movement of MJ57 turn SUTSU and sideways. "highness, O.K.! " Ayu which changes to the expression which heard the voice of a supervisor and felt easy. The last scene also carried out the photography end safely simultaneously.

Credit - Taylayu @ Ayunite