What makes a platinum Jpop artist?

[Neji Hyuga]

I was doing somethinking and wondering, what makes a platinum Jpop artist?

So... does anyone have any thoughts on what makes a platinum Jpop artist..?

[immel]

An artist can not go platinum, but their releases (aka CDs or DVDs) can be certified various titles.

Platinum is one of them, and for an album to become a certified Platinum album it has to sell 250,000 copies in Japan. Double Platinum is 500,000 and triple platinum is 750,000.

Gold is the title that comes before Platinum, your album will be certified as a Gold album with sales over 100,000.

The highest title you can have in Japan is "million", which is when you have sold above 1,000,000 copies. After that it increases to "two million" and "three million", and so on.

[Neji Hyuga]

I know. That was my fault. I should have been more clear. ^.^; WHY do people buy an artist's work?
What makes a song/artist applea to people? It's kinda hard to ask but I'm sure someone understand what I'm trying to ask, right?

[Partino]

Oh i get it. mmmh.. Some Aritist's are famous for their funky beats easy to dance with and shake your hips to the rythem. others are famous because they got a strong voice which makes you cry. It deppends also on the genre. HIP HOP of course has a strong male fanbase and pop are more for the girls. It isnt't really that strict but considering the lyrics it is at least a little. You also identify with the song if you are feeling it. If an artist has the gift to have both funky beats but can also make thoughtful songs he usally gets his records platinum.

I think the key is that the artist reaches the widest variety of people. Artists that have very, very specific audiences don't normally do well in mainstream, commercial markets, even if they are considered the best of the best of their own community and genre. These artists aren't so much love-'em-or-hate-'em types, but they are the sort that have a handful of songs which everbody know and can enjoy enough to hum along to when they come on the radio. They're the sort of artists whose CDs get bought by not only die-hard fans, but by people who are just bored & browsing around music store who figure "Hey, I heard a few not-bad cuts on the radio, and she's really popular right now... I've got a few spare bucks, why not?"

[immel]

Very sorry for misunderstanding your question .

I think that evoluseans explanation captures it all pretty well.

Some of those artists are manufactured, by people who know what the mainstream of people likes and will buy. Some manage their own breakthroughs, by simply being a bit, or very, talented, and very very lucky that by some completely random chance, the general public took notice of them and all of a sudden they're in the spotlight.

[emi♡]

I also have a belief that what makes an artist sell is sometimes just so random. You see these great artists putting time into their music and making it just perfect selling really well, and then the next thing you see, another artist who is more "sub-par" or maybe even only image-based selling just as well...because of what? Because they are famous, or even perhaps notoriously famous?

I agree with evolusean. If you have an artist that can reach a wider variety of people, then you will have very high sales. Let's say Ayu for example. So many people can relate to her music, her lyrics, they buy it...not only that, Ayu is also manufactured, and so she gets more sales that way as well...she's like...the whole package...

Sometimes...there will be artists that sell so high, and I just wonder...WHY is everyone buying their music? And I can respect that even though I may not like it, other people might, but some artists are just bad...I mean, what would you say if K. Fed reached platinum...that he is just as talented as say Ayu or Madonna or John Legend? Sometimes...it just seems so random to me that people buy things.

[Partino]

That's the second time I'm going to bring this up but it fits perfect.

The best example is still Mariah. Her new Album has been sold over 10 million times. But it isn't that much a differance between this and her preceding album Charmbracelet but Charmbracelet only sold 4.45 million times. It has a lot to do with a good promotion. On the other side Alanis Morissette's album Jagged Little Pill sold over 30 million times and had less promotion than The Emancipation of Mimi. It's sometimes a mystery we have to deal with. Like 1+1=2 and not 1.

[immel]

Originally Posted by emiko

Sometimes...it just seems so random to me that people buy things.

But... but... it's MAINSTREAM!

How can you go against the stream?

I'd feel so out of society if I did.

[AyuGAME]

interesting thread..

[criminal]

Originally Posted by Partino

That's the second time I'm going to bring this up but it fits perfect.

The best example is still Mariah. Her new Album has been sold over 10 million times. But it isn't that much a differance between this and her preceding album Charmbracelet but Charmbracelet only sold 4.45 million times. It has a lot to do with a good promotion. On the other side Alanis Morissette's album Jagged Little Pill sold over 30 million times and had less promotion than The Emancipation of Mimi. It's sometimes a mystery we have to deal with. Like 1+1=2 and not 1.

You must also take into account the fact that Jagged Little Pill was released about 10 years earlier when P2P piracy was not as popular as it is today. And even though Jagged Little Pill didn't have as much promotion, it had a very popular single.

[dw2k6]

good girl, cute girl, good music.

[Mad_Cactuar]

Three words.

Pro Moe Shun

Look at any country, those with promotion sell crazy amounts. Like Justin Timberlake and Koda Kumi. They aren't making anything amazing, but they sell a lot.

[..:Hot:Like:Wow:..]

Smart, Hot, Talented.

Not so much on the talented