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Well, the reason why people haven't been satisfied since glitter/fated [or even Startin'/Born To Be...] is because the PVs just haven't been up to the level that the 2005 PVs were by any means. They've tried to be as meaningful or as cryptic, but because of bad choice of directors, we just get... a hot mess. It's even worse now since Ayu's using someone who generally takes photos and has them directing her big budget PVs. That doesn't make any sense! He's an amateur and should not be given such grand opportunities, imo. He should've just left the job to the professionals. It makes me wonder why he think that he can even do it.. (his photography is also very questionable, since it all looks like cheap editorials from fashion magazines instead of a calendar/single/album/whatever..)
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