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Originally Posted by haikudasai
I typed more than I wanted to for this so I'm just going to put points:
Yes, she is now catering to the Asian market. She's done some interviews to open herself up but ultimately her Asian fans are swarming and overwhelming. Some of her interviews pull questions from fans. Those questions consist of "are there going to be english version of VALENTI or Key of Heart" (don't remember the songs but I know they'd suck as American releases). There have been questions regarding what her favorite Korean dishes are. Those things don't relate to the casual American music listener and will put them off. I feel that most times BoA has no control how she's being handled because her team doesn't fully understand and her already established fans view her as a K-Pop/J-Pop idol in American rather than an Artist trying to make it as an American styled Artist.
MapleStory is not good promotion. She's being listed on a site of gamers who are probably familiar with her or her career back in Asia. How does that reach the mass amounts of American music listeners? It doesn't.
The only decent promotion I believe she had was Forever21, which itself isn't all that great.
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This whole album seemed to be almost like a treat for her Korean-American fans and nothing more. It doesn't even feel like she's trying to break through to mainstream America, because almost all of her promo and stuff has been targeting people who are already fans (mostly Korean-Americans and other Asian-Americans). It's kind of ridiculous. She needs to take a page from Utada and tackle this differently, trying to appeal more to the everyday person, not people who already know and love you.