Is the "same old sound" the real reason of Ayu's declining sales?

[pepper]

for me; its always about diversity

i always thought people love ayu because of how she menage to play pop, rock, dance, trance and give artsy alternative videoclips. Nowadays she focused on "well played" schemes - mostly on "melow pop songs" which se made too much of them. She still makes rock/dance tracks but when you look at the playlists there are no "wow factors" that made her unique since LOVEppears. Thats my opinion.