well, i would say they're definitely regared more as just kid's characters. they have their own cartoon show on the cartoon netwook, and although i've never seen it, i understand its targeted towards children. its all a very cutesey fun image. i don't think they're that popular here really though, i mean, is see them on tv sometimes with their cartoon show, but thats about it. and also i see some of their cd's for sale in shops, but usually only 2 or 3 copies. i'm sure someone else can tell you more information though.