Why Avex?

[bondingo]

Well avex is the most common label among the artists that I listen to since many of my favorites are signed under it, such as Ayu, Amuro Namie, Koda Kumi, and BoA. However, the label makes no difference to me, as artists such as Shiina Ringo, Utada Hikaru, Yuna Ito, MISIA, and Kamiki Aya (GIZA) are all under different labels and yet I would view them no differently if they were signed with avex. I think avex itself (possibly moreso than others) is just extremely money-hungry so I'm not a fan of the label itself, rather I just happen to like many of the artists affiliated with it.