Ayu is first in CM's price tag ranking

[Dustie]

Originally Posted by truehappiness

I asked if she's done a bunch recently xD [i.e last few years.. 2004-2006]

OMG EW THE DS ONES XD She has such weird English in those.

I think they didn't base it on how much these people had done, but how much they are paid currently.
You can do 100 CMs but after 10 years it's possible nobody will be willing to pay you more than 10000 yen for a contract. Utada might not have done much CMs but it doesn't change that they are willing to pay her as much as Ayumi is paid.
I would think that Aya Ueto is the king and earns the biggest sums, since she's like in every second Japanese CM on TV - but she isn't...

And Utada did few CMs for FOMA (NTT DoCoMo). I'm sure they paid her as much as Ayumi was paid for TU-KA CMs, if not more -- FOMA was after all a huge success in cell phone technology in Japan...
but her Nintendo DS CMs were stupid x_X
*Look what I got, we can chat on this!* *SPLASH!, some idiot falls into the swimming pool* WTF?...